Work-term projects
Graphics
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During my work term, I created various graphics for digital and print media, ensuring high-quality visuals for marketing. I worked with RGB for digital designs and CMYK for print materials, optimizing colors for accuracy. My work included brochures, social media graphics, and promotional materials, balancing aesthetics with brand consistency while preparing files for professional printing.
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Study-term projects
Campaign Planning
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Created a B2C digital marketing campaign plan for a winter show company focusing on owned and earned media to meet a company's business and marketing objectives.
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Identified the market segments and targets to develop a B2C target audience's profile for a campaign.
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Developed campaign and content marketing strategies with effective marketing messages to engage with a campaign's audience using HubSpot.
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Employed a variety of digital marketing tactics including content marketing, search engine optimization (SEO), social media marketing, email marketing, influencer marketing, and customer relationship management (CRM).
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Assessed the campaign's performance and effectiveness using data analytics tools including recommendations for improvements.
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Attaching the link here. Sedna Arctic Collection
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Advertising and PR
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Developed a professional marketing communications strategy based on a case study of a product under energy drink segment.
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Developed professional marketing communications objectives and strategies.
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Applied appropriate costing considerations for the strategic implementation of a balanced advertising/sales promotion mix.
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Demonstrated knowledge of a range of integrated marketing communications strategies including advertising, sales promotion, public relations and experiential marketing tactics.
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Demonstrated the ability to think creatively and critically as it relates to the communication needs of the client.
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Created proper documentation as per the requirement in every phase of the assignment.
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Attaching the final presentation in the link. Final Pitch
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